New Delhi: India’s cosmetic treatment industry is booming, with spending on aesthetic procedures like Botox and HydraFacials surging. Estimates suggest that 1.29 million aesthetic treatments were conducted in 2024, as social media trends raise awareness and acceptance, transforming beauty routines into a form of investment for many. Experts emphasize the need for better regulations to ensure safety in this rapidly growing sector.
Changing Attitudes Towards Beauty Treatments
The beauty landscape in India has experienced a seismic shift. Not long ago, indulging in cosmetic procedures was often cloaked in secrecy; “No, I don’t get anything done” was the standard reply. Today, this narrative has evolved dramatically. Now, beauty enthusiasts are more inclined to say “yes” to aesthetic treatments, frequently sharing their experiences on platforms like Instagram and TikTok.
As the stigma fades, cosmetic procedures such as Botox, fillers, and facials have become almost as commonplace as traditional beauty regimens. The emerging trend reflects broader societal changes, with many viewing these treatments as a vital form of self-care rather than mere vanity.
According to Kalpesh Gawade, Founder & Director of Skinnovation, this shift is driven by rising disposable incomes. “Spending on beauty treatments is no longer seen as taboo but as an investment,” he states. This paradigm shift has led to experts predicting that India’s beauty and personal care industry will reach a staggering $34 billion by 2028.
India’s Rise in Aesthetic Procedures
Statistical data from the International Society of Aesthetic Plastic Surgery (ISAPS) reveals that India ranked among the top ten countries for aesthetic procedures in 2024, recording a staggering 1.29 million treatments. Notably, non-surgical procedures, particularly injectables and facial rejuvenation treatments, accounted for approximately 610,000 of these, showcasing a significant 7% increase from the previous year.
The growing acceptance of cosmetic treatments mirrors broader global trends. In scar revision, India ranks second only to the United States. For procedures like rhinoplasty, liposuction, and eyelid surgery, India is also ranked among the top performers. Individuals are increasingly flocking to South Delhi and South Bombay clinics with specific requests, from HydraFacials to laser hair reduction.
Dr. Karishma Balani, a seasoned dermatologist, has seen a wide array of patients—from influencers to first-timers—seeking treatments for various skin concerns. “Active acne, acne scarring, hyperpigmentation, open pores, dull skin, uneven skin tone,” she notes, describing the trends she observes in her clinic. In today’s aesthetic landscape, skin rejuvenation and non-invasive skin tightening procedures are rapidly gaining popularity.
Demand for Safe and Effective Treatments
As treatments evolve, so does the demand for minimally invasive techniques. A novel approach gaining traction is microneedling Botox, which combines traditional microneedling with diluted botulinum toxin. This method targets fine lines while providing a natural appearance, steering clear of the “frozen” look often associated with older techniques.
Dr. Rikta Mohan of Myrah Dermamed also emphasizes a shift in consumer preferences. Gone are the days of dramatic makeovers; today’s patients desire quick, subtle enhancements that feel like an extension of themselves. “There’s a strong preference for minimally invasive, result-driven procedures with little to no downtime,” she explains.
Despite the burgeoning popularity of these procedures, not every treatment is risk-free. Concern over safety has been heightened following tragic incidents, such as the death of actress Shefali Jariwala after anti-ageing injections and a 37-year-old engineer’s fatal complications following a hair transplant.
Need for Better Regulations and Oversight
While the cosmetic sector thrives, experts warn that regulatory measures have not kept pace. Dr. Mohan points out that many treatments are performed by personnel lacking formal medical training, creating significant ethical and safety concerns. The risks of burns, pigmentation changes, and allergic reactions associated with improperly administered treatments highlight the urgent need for tighter regulations.
Deepak Gupta, co-founder of the beauty-tech platform Style Lounge, elaborates on these risks, noting that incorrectly placed fillers can result in severe complications, including tissue damage or even blindness. Acknowledging these dangers, experts are advocating for clearer protocols and more stringent oversight to ensure the safety and efficacy of aesthetic procedures.
As the Indian economy continues to embrace the beauty and wellness sphere, establishing a formal certification system for treatment providers is becoming imperative. Such a framework would help define who is qualified to perform specific procedures and uphold high safety standards across clinics, ultimately paving the way for a more responsible and informed approach to beauty in India.
In summary, India’s aesthetic treatment market is booming, encouraging individuals to embrace self-care as an investment in their well-being. However, as enthusiasm grows, it brings forth a clarion call for greater scrutiny and regulation in this increasingly commercial domain. By ensuring high standards and safety measures are in place, the industry can continue to thrive while prioritizing patient care and public confidence.
Bankerpedia’s Insight💡
The burgeoning aesthetic treatment market in India signifies a cultural shift towards self-investment, driven by rising incomes and social media influence. With 1.29 million procedures performed in 2024, this trend poses both opportunities and risks for the banking and finance sector, hinting at potential growth in related investments and financing for cosmetic clinics. However, the absence of stringent regulations raises concerns about patient safety. For consumers, awareness and caution are vital; seek qualified professionals and prioritize safety over trends, ensuring your beauty investments are both effective and secure.
What Does This Mean for Me?🤔
- Salaried Person → Rising beauty expenses may strain monthly budgets significantly.
- Business Owner → Increased demand for aesthetic treatments boosts revenue opportunities.
- Student → Increased pressure to conform to beauty standards for students.
- Self-employed → Increased demand for beauty services boosts self-employed opportunities.
- Homemaker → Increased beauty investment, shaping self-image and social presence.
- Retiree / Senior Citizen → Increased treatment options for aging-related concerns.
- Job Seeker → Increased beauty standards may impact employment opportunities negatively.
- Farmer / Rural Citizen → Increased competition for local beauty and health services.
Research References📚
- economictimes.indiatimes.com
- RBI
- SEBI
- Ministry of Finance
- NABARD
- Department of Financial Services (DFS)
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