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Priya Nair
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Maruti's production of 67,000 E-Vitara cars in FY26 alone should lead to an almost 20% year-on-year growth in exports. (HT Auto)

New Delhi: Maruti Suzuki India Ltd has hit a new stock high of ₹14,895 on the NSE, buoyed by its entry into the electric vehicle (EV) market and anticipated tax cuts. Despite EVs representing only 3% of total car sales in India for Q1 FY26, Maruti’s new plant in Gujarat is designed to establish the company as a global manufacturing hub for electric cars, targeting exports to over 100 countries. With plans to launch four EVs by FY31, the company aims to significantly boost its production and export capacity.

Maruti Suzuki’s Electric Vehicle Ambitions

Maruti Suzuki India’s stock has recently reached impressive heights, closing at ₹14,895. This surge can largely be attributed to the company’s strategic move to enter the electric vehicle (EV) sector, alongside expectations surrounding the inauguration of its new EV plant in Gujarat. Since August 14, the stock has observed a remarkable 14% increase, reflecting investor optimism, particularly over potential cuts in the Goods and Services Tax (GST) rates.

Despite electric passenger vehicles accounting for only about 3% of the total car sales in India during the April to June quarter of FY26, Maruti’s new facility represents a crucial milestone. This plant is significant not just for Maruti but also for its Japanese parent company, Suzuki Motor Corp., marking their first foray into electric vehicle manufacturing.

Global Manufacturing Hub for Electric Cars

The company’s new EV plant aims to become a global hub for electric vehicle production, targeting sales in more than 100 countries, including Japan. Maruti’s bold vision doesn’t stop there; the company plans to launch four electric vehicle models by FY31, with an aggressive goal to export around 750,000 units by that year—a substantial increase from the 330,000 units projected for FY25. This translates to a compound annual growth rate (CAGR) of nearly 15% in exports.

With an initial production capacity of 250,000 electric vehicles per year, Maruti is poised to expand operations in response to market demand. In FY26 alone, the company plans to manufacture 67,000 E-Vitara cars, primarily for export, which could lead to an impressive 20% year-on-year growth in export figures. In contrast to the overall industry decline of 2%, Maruti’s exports surged by 37% year-over-year in Q1, underscoring its resilient performance amidst challenging market conditions.

Understanding the Market Dynamics

While the domestic auto market witnessed a slight decline in passenger car sales by 1.4% during the same quarter, electric vehicle sales experienced an extraordinary rise of 75%—albeit from a lower base. Until now, Maruti has not had a significant presence within the Indian EV landscape, focusing primarily on traditional hybrid vehicles, such as the ‘Invicto’ and ‘Grand Vitara’ brands.

A significant driver for consumer choice in the electric market is the tax structure. Currently, hybrid vehicles are subjected to a hefty GST of 28%, in addition to a 15% compensation cess, making them comparably priced to petrol or diesel vehicles. Meanwhile, electric vehicles benefit from a considerably reduced GST rate of just 5%, making them more appealing to buyers. This shift towards electric vehicles is essential for Maruti as it competes with established players like Hyundai Motor India Ltd, which already offer various EV options.

Investor Sentiment and Stock Performance

With these developments, Maruti’s entry into the electric vehicle segment not only bridges a crucial gap in its product lineup but also alleviates investor concerns over potential losses to competitors. Many industry analysts wonder if this shift will lead to a reevaluation of Maruti’s stock in comparison to Hyundai. According to estimates by Motilal Oswal Financial Services, both Maruti and Hyundai stocks currently trade at around 17.5x based on EV/Ebitda for FY27, presenting a relatively balanced playing field.

Hyundai’s unique position, operating under separate entities like Kia, raises potential conflicts of interest. In contrast, Maruti’s alignment with Suzuki as its sole entity in India positions it advantageously as it has now fleshed out its product offering with electric vehicles. This could undoubtedly attract the attention of investors seeking a strong player in the evolving market.

Conclusion: A Transformative Moment for Maruti

As Maruti Suzuki gears up to make its mark in the electric vehicle landscape, the implications for both the company and the Indian economy are significant. Bolstered by favorable market dynamics and strategic alignments, this foray into EVs is likely to redefine the company’s trajectory, benefiting shareholders and consumers alike. With ambitious production goals and the support of government policies like the FAME scheme aimed at promoting EV adoption, Maruti seems well-prepared to navigate the electrification of transport in India.

As the Indian automotive sector stands on the cusp of transformation, Maruti’s proactive approach could very well set the tone for the future of electric mobility in the country, potentially reestablishing its leadership in a rapidly evolving market.

Bankerpedia’s Insight💡

Maruti Suzuki’s entry into electric vehicle manufacturing marks a pivotal moment for India’s automotive landscape. With the potential to become a global EV hub, it not only strengthens the company’s market position but also enhances export opportunities, projecting a robust growth trajectory. This shift is critical as the sector adapts to sustainability pressures and changing consumer preferences. For investors, the expanding EV portfolio could signal a reassessment of Maruti’s valuation compared to competitors like Hyundai. It’s wise to monitor further developments in EV production and sales, as these will influence stock performance significantly.

What Does This Mean for Me?🤔

  • Salaried Person → Potential for increased job stability in electric vehicle sector.
  • Business Owner → Potential for increased sales and market competitiveness.
  • Student → Increased job opportunities in the electric vehicle sector.
  • Self-employed → Potential increased business from rising electric vehicle market.
  • Homemaker → Increased electric vehicle options for budget-conscious families.
  • Retiree / Senior Citizen → Potential increase in retirement portfolio value from investments.
  • Job Seeker → Increased EV job opportunities in India’s automotive sector.
  • Farmer / Rural Citizen → Potential increase in electric vehicle options and affordability.

Research References📚

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