Mumbai: In July 2025, UPI transactions in India reached an impressive Rs. 25.08 lakh crores, marking a significant increase from Rs. 20.64 lakh crores in July 2024, according to NPCI data. This upward trend has prompted various banks and fintech companies to capitalize on the popularity of UPI by introducing RuPay credit cards that reward users for their spending. One such innovation is the YES BANK POP-CLUB Credit Card, which offers numerous benefits and perks to its holders.
Exploring the YES BANK POP-CLUB Credit Card
The YES BANK POP-CLUB Credit Card stands out in the rapidly evolving landscape of credit cards catering to tech-savvy Indians. With a focus on UPI transactions, this card encourages users to make digital payments while providing a range of attractive benefits. Notably, there is no joining fee, allowing customers to dive into its perks without initial costs.
The card offers an impressive Rs. 5,000 worth of joining benefits, including 500 POPcoins upon activation, a Cleartrip voucher worth Rs. 750, and complimentary memberships to services like ParmEasy Plus and Zomato Gold Mini. Moreover, cardholders are entitled to exciting offers such as two free Rapido bike rides every month.
“Lifelong free”: This limited-time offer means that cardholders are not subject to annual renewal fees even if they fail to meet spending criteria, making it an appealing choice for consumers.
Maximizing Rewards and Benefits
The card isn’t just about perks; it also emphasizes rewards maximization through its innovative POPcoins system. Cardholders can earn 10 POPcoins for every Rs. 100 spent online and 2 POPcoins for offline transactions. What’s particularly appealing are the additional incentives tied to UPI transactions, where users enjoy an extra 5% in POPcoins when payments are made through the POP UPI App.
Let’s explore an example. Suppose you make a transaction of Rs. 1,000 through the POP UPI. You could earn 50 POPcoins due to the 5% cashback — either saving these for future use or redeeming them right away for unlimited cashback.
Furthermore, cardholders can stack rewards at the POP Shop, where a whopping 15% can be earned when combining POPcoins on purchases. This dual earning potential could significantly boost one’s rewards, particularly for consumers who frequently shop.
Redemption Made Easy
Redeeming POPcoins is straightforward. Users can enjoy unlimited cashback when making payments through POP UPI, redeeming up to 5% of the transaction value. The redemption value for most transactions ranks at Rs. 0.10 per POPcoin, a structure designed to make earning and spending seamless.
For instance, if you purchase a gift voucher from a popular brand using 400 POPcoins, you could reap benefits significantly—perhaps spending only Rs. 100 out-of-pocket on a total transaction. With limitless options from over 800 brands available in the POP Shop, including Blinkit, Cult.fit, and Zomato, users have the flexibility to redeem rewards based on personal preferences.
Who Should Consider This Card?
With the increasing penetration of digital payments in India—thanks to initiatives by the RBI and fintech innovations—the YES BANK POP-CLUB Credit Card appeals primarily to those who actively participate in online shopping and UPI transactions. If you exemplify the typical millennial or Gen Z consumer spending heavily on digital platforms, this card may cater perfectly to your needs.
A case study is illustrative here: consider a young professional, Shreya, who regularly makes online purchases for groceries and dining. By opting for the POP-CLUB Credit Card, Shreya can convert her spending into substantial rewards, significantly more than she would with traditional credit cards. For someone like Shreya, earning unlimited cashback while enjoying multiple perks can transform how she interacts with her finances.
However, it is worth noting that to be eligible for the YES BANK POP-CLUB Credit Card, applicants must be aged between 21 and 60. Additionally, existing YES BANK credit card holders should consider that they can only hold one card with the bank, making the choice pivotal.
Final Thoughts
As India embraces a more digital economy, credit cards like the YES BANK POP-CLUB Credit Card exemplify an exciting convergence of banking, technology, and consumer rewards. The ongoing boom in UPI transactions, paired with interesting features and easy redemption options, positions this credit card as a valuable asset for those seeking to maximize their spending.
Before making any financial commitments, it’s important for consumers to evaluate their spending habits. If you find yourself engaged frequently in online and UPI transactions, the YES BANK POP-CLUB Credit Card could be worth considering.
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Original source: www.livemint.com
