India plans outreach programmes in 40 nations to push textiles exports amid 50% US tariffs

India’s Bold Strategy: Outreach to 40 Nations to Boost Textile Exports Amid US Tariff Crisis

Amit Kumar
7 Min Read
Representative image.

New Delhi: India is set to launch targeted outreach initiatives in 40 countries, including the UK, Japan, and South Korea, to bolster textile exports amidst a steep tariff of 50% imposed by the US. These efforts aim to position India as a reliable supplier of quality, sustainable textiles, seeking to enhance its current export share of 5-6% in a vastly lucrative global market valued at over $590 billion for textiles and apparel.

Targeted Approaches to Boost Textile Exports

The Indian government is embarking on a strategic initiative that aims to expand its textile exports by engaging with 40 key countries. This ambitious outreach is particularly timely, given the recent 50% tariff levied by the United States on Indian textile products, which took effect on August 27. Officials estimate that this tariff could significantly impact exports worth over USD 48 billion across various sectors, including textiles and clothing, gems and jewellery, and more.

The nations targeted for this outreach include prominent markets like the UK, Japan, Germany, and France, among others. Each country represents significant opportunities for boosting India’s textile exports. Collectively, these markets account for more than USD 590 billion in textile and apparel imports, offering vast untapped potential for Indian producers to grow their market share beyond the current 5-6%.

This initiative is viewed as a proactive measure to diversify India’s export portfolio and reduce dependency on traditional markets, particularly as trade relations with nations like the US face challenges. The aim is to position India not just as a textile supplier but as a leader in quality and sustainability, with the backing of Export Promotion Councils (EPCs) and Indian missions abroad.

Export Promotion Councils: The Backbone of Diversification

The EPCs will play a pivotal role in this diversification strategy, conducting market analysis to identify high-demand products and connecting specialized textile production hubs—such as Surat, Panipat, Tirupur, and Bhadohi—with opportunities in these 40 target countries. These councils are not just facilitators; they will also spearhead India’s participation in international exhibitions and trade fairs, amplifying the Brand India vision through sector-specific campaigns aimed at elevating India’s status in the global arena.

Also integral to this strategy is the guidance provided to exporters on navigating Free Trade Agreements (FTAs). FTAs can significantly enhance the competitiveness of Indian exports, particularly in the wake of rising tariffs from major markets. The government acknowledges that trade negotiations with various countries will be crucial in establishing more favorable terms for Indian products.

Industry Impact: Concerns and Expectations

The heavy tariffs imposed by the US are raising alarm bells in the Indian textiles sector. Mithileshwar Thakur, Secretary General of the Apparel Export Promotion Council (AEPC), has voiced concerns about the adverse effects these tariffs could have on sectors heavily reliant on the US market. “The textiles sector, with exports of USD 10.3 billion, is one of the worst-impacted sectors,” he commented, alongside other sectors like gems and jewellery.

Retailers in the US who previously sourced garments from India may now reconsider their supply chains, leaning towards countries with more favorable tariff conditions, such as Bangladesh or Vietnam. This shift could result in a long-lasting loss of market share for India, as once buyers move to cost-competitive locations, regaining that ground becomes a tremendous challenge. Amid this turmoil, the industry stresses the need for urgent fiscal support from the government to sustain operations until more favorable trade terms are restored.

Market Diversification and Future Outlook

In light of these challenges, the Indian textile industry is intensifying its efforts towards market diversification. Companies are exploring every available avenue to capitalize on upcoming trade agreements, particularly with the UK and EFTA countries. The long-term goal is not only to recuperate from losses but also to build a more resilient export strategy that can withstand global economic shifts.

As the global textile and apparel market is projected to value at USD 800.77 billion, the focus on improving India’s share through targeted outreach is crucial. By strengthening ties with these 40 countries and advocating for competitive trade terms, India aims to not only recover but thrive as a key player in the global textile industry. The government, along with industry stakeholders, is optimistic that these proactive measures will secure a beneficial position for India on the international stage, transforming challenges into opportunities for sustainable growth.

In conclusion, as India navigates this complex landscape of tariffs and international trade relations, the strategy of diversifying textile exports holds promise for rejuvenating the Indian economy and ensuring a robust future for its textile industry.

Bankerpedia’s Insight💡

India’s proactive outreach to 40 countries to boost textile exports is vital amid punitive U.S. tariffs. By diversifying its markets, India can mitigate the loss of USD 48 billion worth of exports and strengthen its position in a sector estimated at USD 179 billion by 2024-25. This strategic move not only protects jobs but also fosters innovation and sustainability in textiles. For businesses, it’s crucial to engage with Export Promotion Councils to navigate trade agreements and sustainability standards, ensuring competitiveness in these emerging markets.

What Does This Mean for Me?🤔

  • Salaried Person → Increased textile prices may affect salary and spending.
  • Business Owner → Increased competition and market diversification opportunities await.
  • Student → Increased global job opportunities in textiles industry.
  • Self-employed → Increased export opportunities, but competition and tariffs rise.
  • Homemaker → Increased textile prices may elevate household expenses.
  • Retiree / Senior Citizen → Potentially higher prices for textiles and clothing purchases.
  • Job Seeker → Increased job opportunities in India’s textile export sector.
  • Farmer / Rural Citizen → Increased market opportunities for textile-related rural employment.

Research References📚

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