[CITY], 25 October 2025:
The dynamic world of finance in India has witnessed a significant milestone with BankBazaar’s latest partnership with Muthoot FinCorp. This collaboration is set to revolutionize the secured loans market, launching a new Gold Loan product that could provide crucial financial support to individuals and small business owners across the country.
BankBazaar and Muthoot FinCorp Join Forces
BankBazaar, a prominent player in the digital finance space, has teamed up with Muthoot FinCorp, a well-established Non-Banking Financial Company (NBFC) and part of the revered Muthoot Group, which boasts a legacy of over 138 years. This partnership not only expands BankBazaar’s offerings but also marks Muthoot FinCorp’s entry into the competitive arena of secured loans, specifically through the introduction of Gold Loans.
As part of this innovative collaboration, Muthoot FinCorp will also invest in BankBazaar’s ongoing Series D2 funding round, signifying a deepening trust between the two entities. Adhil Shetty, CEO of BankBazaar, stated, “This partnership unites two trusted brands—a 138-year-old business conglomerate and a 17-year-old fintech platform. Gold Loans, being countercyclical to unsecured credit, will diversify our portfolio and strengthen our offerings. BankBazaar’s consumers will gain seamless digital access to Muthoot FinCorp’s high-quality, fully compliant gold loan products.”
Empowering Financial Solutions for All
Muthoot FinCorp’s CEO, Shaji Varghese, expressed excitement over this significant partnership, emphasizing enhanced customer experiences and inclusive credit access: “We are pleased to announce our partnership with BankBazaar, leveraging their extensive customer base and cutting-edge analytics capabilities to drive superior customer experience, ensuring more inclusive credit access, including those who’ve been impacted by temporary financial setbacks.”
In India, where gold holds deep cultural significance, Gold Loans can serve as a lifeline for many. Small business owners, for instance, may find themselves in situations where traditional financing options are out of reach due to stringent criteria or lack of credit history. Gold Loans offer a viable solution, enabling these individuals to secure funds against their gold assets while integrating them into the formal lending system.
BankBazaar’s optimism about the Gold Loan sector comes at a crucial time; the demand for reliable and secure borrowing options has been rising. Pankaj Bansal, Chief Business Officer of BankBazaar, highlighted the pressing need for regulated alternatives: “Nearly 65% of Gold Loans are still offered by unregulated players, underscoring the urgent need for secure, high-valuation financing at fair rates.”
How the Partnership Works
Under the terms of this partnership, BankBazaar will take charge of various aspects of the customer journey including digital data management, marketing, product education, and enhancing consumer financial literacy. Meanwhile, Muthoot FinCorp will handle the essential backend operations, such as KYC compliance, loan disbursal, valuation, and secure storage of gold. This streamlined process promises a “phygital” experience—blending physical and digital touchpoints to ensure same-day loan disbursal.
This collaboration comes at a time when BankBazaar is on a growth trajectory, having registered a 62.5% increase in co-branded credit cards in FY24. The company is not just looking to expand but also aims for financial stability, expecting a 46% annual revenue growth from FY22 to FY25, along with a goal of achieving full-year EBITDA profitability in FY25.
What This Means for the Indian Economy
The implications of this partnership extend beyond individual finance; it reflects a pivotal shift in how financial institutions can collaborate to improve access to credit. Given the challenges faced by many during economic downturns, products like Gold Loans provide a means for economic resilience. With strategic partnerships like this, both BankBazaar and Muthoot FinCorp aim to play a crucial role in supporting the Indian economy by fostering inclusive financial practices.
In conclusion, the alliance between BankBazaar and Muthoot FinCorp signifies a bright future for secured lending in India. With gold as a trusted asset and the backing of two reputable brands, this initiative could empower countless individuals and small businesses, transforming obstacles into opportunities.
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Original source: blog.bankbazaar.com
